investigatinng and specifying the development of tourism industry in golestan province

this study aims to investigate the effective factors on non-development of tourism industry in golestan province. the standard questionnaires are used to doing this descriptive, cross-sectional and tentative that those be scattered after measuring their validity and reliability based on simple-random sampling(for tourists) and taxonomy-sampling(for experts) between tourists and experts. the analysis of research data is performed by spss software. the results of this research showed that significant relation exists between non-development of tourism industry of golestan province and quadruplet factors (multiplicity of decision-making centers, lack of fundamental equipment and tourism services, weakness of marketing, lack of culture of reception of tourists.